Trade-off between features, functionality and ease of use

Anyone that has ever worked on designing, planning or launching a new product has been challenged with this fundamental trade-off. How do you ensure that your product is of such a nature that it is better than your competition's? Is it enough to do just enough?

The answer is NO! You must do more, much more! Continue to improve, challenge your current status and have at least 2 unreleased product enhancements up your sleeve. In fact, have two new products up your sleeve! It is natural for competitors to flock to and mimic the best product. Keep them flocking!

And please do not forget about the staff that must support your product once it is live!